Building the Archive:
Vertical Jones and the New Music Company
How concept albums, original avatars, and expanding catalogues become intellectual property built for records, film, fashion, licensing, and culture.
By Stadium FM Editorial
Vertical Jones is creating a new kind of music company—one where concept albums, original avatars, and expansive catalogues become intellectual property built to travel across records, film, fashion, licensing, and culture. The archive is already growing. The question is how many hits are hiding inside it.
“The archive is already growing. The question is how many hits are hiding inside it.”
Editorial draft
The New Music Company
Editorial draft: reporting for this section will examine how the company model is being defined around the growing catalogue.
Editorial draft
Avatars as Intellectual Property
Editorial draft: this section will focus on how original avatars are developed, documented, and carried across formats.
Editorial draft
Concept Albums as Worlds
Editorial draft: this section will explore the creative framework behind concept albums without making claims before reporting is complete.
Editorial draft
The Treasure Trove
Editorial draft: this section will look at the growing archive and the process used to decide which ideas move forward.
Editorial draft
What Comes Next
Editorial draft: the closing section will be published when future releases and plans can be reported accurately.
